Jessica DiPonziano

Developer

• Provided coding expertise, quality assurance, design feedback, and planning on web projects ranging from small businesses to large companies in collaboration with in-house development teams.
• Wrote and adapted code for websites utilizing HTML, JavaScript, CSS, WordPress, WooCommerce, and MySQL and ensured all scripts met business, testability, and efficiency requirements.
• Developed custom themes, custom post types, and template files for WordPress sites and WooCommerce stores.
• Compiled and analyzed client requirements, created corresponding project plans, and designed, developed, and implemented e-commerce and business website solutions.
• Served as a point of contact for customers, collected feedback on different stages, and addressed concerns.
• Researched new technologies and software packages for use in website projects.
• Revised, modularized, and updated old code bases to modern development standards.

Developer

• Translated design team's UX wireframes and mockups into responsive, accessible, and interactive websites utilizing HTML, CSS, JavaScript, and PHP.
• Identified development inefficiencies and implemented solutions to reduce timelines and expenses.
• Reviewed designs for WCAG accessibility features, evaluated potential conflicts, and proposed design solutions to better meet WCAG standards.
• Performed quality assurance testing to identify bugs and technical issues before and after deployment.
• Developed custom themes and template files for small business websites and e-commerce stores running on WooCommerce and Shopify platforms.

Contract Front-End Web Developer

• Created site layouts and user interfaces using Bootstrap 3 framework and LESS/CSS practices, produced websites compatible with multiple browsers, and updated site content and layouts in Umbraco CMS system.
• Converted PSD design files into dynamic and responsive web pages for deployment to the company's e-commerce site trafficsafetystore.com.

Contract Front-End Web Developer

• Designed new UX for LearningAlly.org utilizing UXPin, restructured content to better meet accessibility standards for blind and dyslexic users, and built new pages based on UX designs utilizing HTML5/CSS3.
• Completed a migration of LearningAlly.org from WordPress to DotNetNuke platform in collaboration with the website team.
• Led client meetings to compile and review project and site requirements.

Senior Marketing Associate

• Managed the project to build Explore1in5.org on the DotNetNuke platform and provided UX designs.
• Developed a micro-site for a virtual conference which resulted in 1K+ registrations, 50% over the goal.
• Designed and developed custom HTML email templates sent to databases of over 100K recipients.
• Streamlined email systems, integrated NetSuite CRM for improved efficiency and tracking, and constructed workflows increase communication with the client database.
• Maintained and analyze Google Analytics, identified engagement trends, and implemented corresponding improvements to increase engagement.

Senior Marketing Associate

• Managed the project to build Explore1in5.org on the DotNetNuke platform and provided UX designs.
• Developed a micro-site for a virtual conference which resulted in 1K+ registrations, 50% over the goal.
• Designed and developed custom HTML email templates sent to databases of over 100K recipients.
• Streamlined email systems, integrated NetSuite CRM for improved efficiency and tracking, and constructed workflows increase communication with the client database.
• Maintained and analyze Google Analytics, identified engagement trends, and implemented corresponding improvements to increase engagement.

Marketing Coordinator

• Provided creative direction for the redesign and re-launch of the company website in collaboration with third party contractors, re-developed the e-commerce store on BigCommerce to improve user experience and conversions, and increased online sales by 20% within one month of launch.

Marketing Project Manager

• Coordinated the redesign and relaunch of the company website in coordination with Marketing and Development teams, achieved two first page rankings through optimized SEO, and maintained web pages utilizing HTML, CSS, JavaScript, and jQuery.
• Oversaw a rebranding of two partnering companies, which included end-to-end development of all style guides, creative processes, and copy writing.
• Managed all email and marketing automation campaigns across databases of 20-50k+ with 85% conversion rate.
• Built marketing function from the ground up, which resulted in 15% of company revenue directly attributable to marketing within six months.
• Oversaw the development of an enhanced CRM tracking system, scoped business requirements, and briefed in-house Developers.

Full-Stack JavaScript Tech Degree

Web Accessibility Specialist 2.0

Non-certified Scrum Master

Bachelor of Arts (B.A.) Public Relations